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Advice on effective creativity by Bruketa&Žinić OM

place: Germany
organiser: Global Insights Magazine
Bruketa&Žinić OM agency has edited the third monthly issue of Global Insights Magazine from E3 Agency Network, entitled “Ideas that Sell”. The issue focuses on creativity, and provides tools on how to reach effective marketing campaigns that sell the client’s product or service by combining strategic thinking and out-of-the-box creative solutions.

Creativity is both a process and a result, says on of the articles. Creative work is only useful if it solves a problem or sparks a reaction. There is a process for gaining insight to ensure that the work will connect with the audience and demonstrate an understanding of their needs in a way that makes them think, ’Yes, I have just had that same experience.’

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(Source: Bruketa & Žinić)

(D.H., 18.10.2012)