BLOOM project in London

organiser: London Cidy Council
Public intervention BLOOM by Alisa Andrašek and Jose Sanchez is on display during Olympic Games in London. BLOOM is an urban toy, a distributed social game and collective “gardening” experience that seeks the engagement of people in order to construct fuzzy BLOOM formations.

A massive population of cells is introduced through the main “portal” of the game constructed by designers. The collective act of coming to one place and building something becomes a shared memory for each person attending.

None of the pieces can do anything on its own, only by putting together thousands of them is when the game and the BLOOM garden emerge. The energy for BLOOM construction is sourced from people’s interactions. It becomes impossible to forecast what you can do with such game! BLOOM cells are all equal, but by recombining their 3 connections, infinity of different formations can emerge.

(Source: d-a-z)

(D.H., 03.08.2012)