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A II Level Master Course in "Culture /Art Enterprise - Cultural Districts"


vrijeme: 18.09.2003. - 30.09.2003.
mjesto: Toskana, Italija

Ponavljamo poziv za prijave za magisterij u Italiji - "Culture /Art Enterprise - Cultural Districts". Talijanska vlada osigurava 7 stipendija za kandidate iz Hrvatske. Rok za prijave je: 30. rujna 2003.
The Master is open to 20 candidates of Croat, Bosnian and/or Moroccan nationality. Admission requirements: A university degree in one of the following subjects: Economy and Commerce, Architecture, Area Planning, Urban Planning, Engineering, Industrial Design, Communication Science, Law, Political Science, Anthropology, Geography, Cultural Heritage, Journalism, Literature and Philosophy, Science of Tourism. Official language: English Further advantage will be accorded for: a) knowledge of one of the official languages (written and spoken) of the Countries participating in the Master. b) a minimum of five years of professional experience in one of the following sectors: Manufacturing, Fashion, Artistic crafts, Communication, Tourism, Architecture/ Construction. c) Membership in Agencies, Public Companies with positions of responsibility in the following sectors: economic, social and local area development activities, management and optimisation of the local Cultural Heritage traditions. d) good knowledge of the software package Office, or similar software. Fees: There will be 20 Full Board scholarships to cover the enrolment fee, training expenses, travel, and living expenses and there will be a monthly stipend. Selection: Should there be applications for enrolment in excess of 20, the Scientific Master Commission in accord with the Ministry of Foreign Affairs will carry out the selection and send the list of those approved for enrolment to the relevant Embassies who, in turn, will officially notify the candidates who have been selected. Application Deadline: September 30th, 2003 The official Proclamation for the application for enrolment including a list of the required documentation will be available the first week of August, 2003, at the Italian Embassies in Croatia, Bosnia-Herzegovina and Morocco and on the web site: www.icamaster.it. Objectives: The creation of a team of experts coming from different social and cultural backgrounds, trained to carry out cooperation in the European Mediterranean area, with the objective of forming international partnerships for local, social economic development, and for the designing of integrated systems for small and medium sized companies, organized along the lines of the model of the Industrial District, with high capital gains for the promotion of widespread entrepreneurship, able to join local abilities and high quality and to join the productive and innovative management techniques for Small/Medium Industry to the methodologies in the production of artistic crafts for the optimisation of the local craftsmanship production involving expert knowledge of the local, typical traditions. Course study methodology: the training provided by the Master integrates six different levels of activities for a total of 1500 course hours: General training; Specialized training; Project work; Workshop; Apprenticeships with Companies and Public Agencies; Tutoring in FAD for individual study. Professors: lessons will be held by Professors from the following universities: Milan (Politecnico and Bocconi), Siena (Arezzo Branch), Venice, IUAV, Florence and by scholars and experts who work with private and public companies involving the various district production lines which will be analysed as case studies. Study programme: PLANNING – New government institutes and area development: the Definition of an Industrial District; Legislation and laws: in Italy and Europe, mapping of the Italian Districts; examples of European Productive Regions; the strategic role of Planning between globalisation and localism; Planning and local Government Institute policies for the optimisation of local competition; Planning for a vast area; Progress and Evolution of the local Productive Systems; Made in Italy in the global market; Industrial Districts; Production lines and cultural districts; Case study: the vast inter-provincial area comprising Arezzo-Siena-Grosseto. DESIGN – New forms of competition on the global market. Forms of competition in areas: cities and places. Quality and systems of diversity and of the local traditions. Integrated planning of optimisation strategies for places with high added value potential of a cultural and artistic nature. The Culture of Companies and Cultural Design for a new culture and methodology for planning. MANAGEMENT – The organization of production in small and medium sized companies in the district; Becoming a District in Italy and Tuscany: definition, history; the principles of economic analysis of the districts; aggregation and association within the districts, the metaphor of the local district as a "big company"; the computer generated innovative system; the company/training relationship; the change towards services; districts as a place to gain knowledge and training; districts and globalization; incentives, financing, resources: E.U. funds, DOCUP, area pacts, project financing. MARKETING – The definition of the principles of marketing; consumer research; customer satisfaction; product quality control and market studies of the competition; the levers used in marketing: the product; product quality and added value; prices; methods used to determine prices; prices and marketing policies; communications and marketing; company communications; elements and techniques of marketing communications; the target; publicity; promotion; public relations; publicity agencies; distribution; Marketing and strategies for area development; the basic concepts for the implementation of marketing in the territory; internal and external marketing; services and events as marketing instruments; marketing and negotiated scheduling; attracting investments; attracting companies; attracting tourism and services for tourism. COMMUNICATIONS – Communications for territorial optimisation for culture, art, and tradition. Communicating the product and the phases from planning to result, the system involving the protagonists/entrepreneurs involved in the process. Analysis and evaluation of the impact on communications on the strategies of the project. Communications strategies of the economy of the cultural and artistic value of local knowledge. Media, networking and information technology in the creation of a local district communications network. The project of imaging for the District and the System for products for the development of strategies orientated to an international market and for export. Professional opportunities: Agencies, Government Institutes and Institutes for Area Development, Public Companies and Private Companies in the sectors of productive activities for economic, social and local development, management and optimisation of Cultural Heritage and local traditions, tour operators and agencies for the development of tourism Course duration: 1500 course hours of training divided in the following way: Class 168; Practice 60; Laboratory 222; Apprenticeship 280; Final examinations 20; Individual study 750. Corresponding to 60 CFU. Course dates: November 2003 – April 2004. Location: Campus of the CreSP at Sansepolcro (Arezzo - Italia) Scientific director of the Master: Prof. Alberto Pizzati Caiani - Politecnico di Milano – CreSP Information: CreSP – Consortium for Cultural Heritage Sciences (Scienze del Patrimonio) – Casa di Piero della Francesca - 71, via N. Aggiunti, 52037 Sansepolcro (AR) tel/fax +39 0575 744120/744984 - e-mail: cresp@cresp.it The Politecnico of Milan and the University Siena, after completion of the course, will jointly give the participants a II Level Master Diploma in "Culture/Art Enterprise – Cultural Districts".